What this fixes
Insurance follow up needs structure and care because prospects may ask about personal goals, documents, and timing. The workflow should track the next action while keeping advice, suitability, and final recommendations manual.
- Leads arrive from referrals, events, comments, and messages with no single tracker.
- Callback dates and document reminders depend on memory.
- Prospects are not grouped by policy interest or readiness.
- Managers cannot see which leads need follow up this week.